The list of systems included: the CRM, the loyalty system, consent management, warehousing, accounting and the Adobe Scene7 that allows creative content management from all product providers.

Furthermore, the typical integrations had to cover specialized requirements, such as GTM/GA/Data studio to track and report performance and attribution, performance marketing required integrations, and of course all the tools that we utilize in our solutions to test, optimize and monitor a website.

We utilized the Drupal Content Management Framework along with Drupal Commerce in order to offer an implementation with seamless integration to Mothercare’s systems and operations.